Max Willens
Principal social media analyst at EMARKETER who focuses on social platform strategy, advertising implications, and industry forecasting, regularly appearing as an episode contributor.
Top 3 podcasts with Max Willens
Ranked by the Snipd community
Feb 23, 2026 • 31min
Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers
Max Willens, principal social media analyst who tracks platform strategy and forecasting, and Emmy Liederman, analyst covering social, advertising, and commerce trends. They dig into perceptions of political bias, TikTok’s algorithm changes and reliability, and how big TikTok Shop could grow — plus trust, local search, and advertiser reactions.
Feb 9, 2026 • 29min
Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers
Max Willens, principal analyst on social media and ad monetization, and Minda Smiley, senior analyst in social marketing, unpack Meta’s big questions. They debate the scale and investor reaction to Meta’s AI spending. They explore what a consumer AI agent should do and whether AR smart glasses are a plausible next bet. They also consider litigation, regulation, and the possibility of a public reckoning in 2026.
Jan 12, 2026 • 28min
The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers
In this engaging discussion, Minda Smiley, a senior analyst specializing in social media trends, and Max Willens, a principal analyst focused on social and advertising, dive into the future of kids' social media use and brand strategies. Minda reveals how regulations and cultural shifts will shape social media interactions among youth by 2026, while Max introduces generative engine optimization (GEO) and the rise of creator-driven content. Together, they examine the evolving landscape of digital engagement and the importance of targeted creator-brand partnerships.
