Matt Plant
Head of behavioral science at Thinkerbell with expertise in cognitive science and its application to marketing and consumer decision-making.
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Apr 2, 2026 • 45min
Here comes System 3: a theory of artificial cognition
Matt Plant, behavioral scientist who applies cognitive science to marketing, and Adam Ferrier, founder and behavioral strategist, explore System 3: AI as an external cognitive partner. They discuss how AI reshapes the customer journey, builds brand fame through machine-visible signals, risks cognitive surrender, and what brands must do to remain visible and trustworthy in AI-driven decisioning.
