Matt Kelly

Matt Kelly, founder of Spacegoods and a veteran in e-commerce, shares his extraordinary journey from dropshipping to creating Europe’s fastest-growing mushroom coffee brand. He discusses the importance of bootstrapping versus VC funding and reveals strategic insights into scaling businesses effectively. Matt delves into hiring challenges, his growth plans for Spacegoods, and the complexities of retail partnerships. He also reflects on past failures, highlighting valuable lessons learned along the way as he strategizes for the future.

This discussion features Jack Rubin, founder of Purdy & Figg, a booming DTC cleaning brand; Matt Kelly, co-founder of Spacegoods, known for innovative product launches; and Olly Hudson, co-founder of Soar With Us, a leading UK growth agency. They explore the challenges of acquiring customers in 2025, the critical balance between product focus and marketing, and the transformative role of AI in creative strategy. Dive into insights on influencer strategies, scaling efficiently, and the importance of creative diversity to stand out in Meta's crowded landscape.

Entrepreneur Matt Kelly shares his journey from $1 million/month success to rock bottom and launching Space Goods. Topics include mental health struggles, dealing with online hate, cynical optimism, and his four pillars for success.