Lock-In by HappyStack 🥞 Founder Roundtable: Acquisition Strategies That Actually Scale in 2025
Nov 19, 2025
This discussion features Jack Rubin, founder of Purdy & Figg, a booming DTC cleaning brand; Matt Kelly, co-founder of Spacegoods, known for innovative product launches; and Olly Hudson, co-founder of Soar With Us, a leading UK growth agency. They explore the challenges of acquiring customers in 2025, the critical balance between product focus and marketing, and the transformative role of AI in creative strategy. Dive into insights on influencer strategies, scaling efficiently, and the importance of creative diversity to stand out in Meta's crowded landscape.
AI Snips
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Episode notes
Calculate CAC Against True Payback
- Set explicit payback rules including fixed costs to decide allowable CAC.
- Jack Rubin won't pay more than a true one-year net payback after fixed and variable costs.
Ads Capture Demand, They Don't Create It
- Brand and intent determine scale — ads capture demand but don't create inherent product-market fit.
- Jack warns that many customers must already have some intent for Meta to scale sustainably.
Feed Meta's AI With Diverse Creative
- Feed Meta's AI with diverse, high-quality creative and signal-engineer delivery.
- Build many persona-angle-format combinations to unlock accelerating returns.