Matej Lancaric

Matej Lancaric, a mobile gaming UA consultant and creative lead who runs a motion design team and writes the Brutally Honest newsletter. He talks about creative strategy and using AI in creative production. Web onboarding and web-based UA for games come up, plus web shops and payment sync. They cover analytics stacks, playables and how fast creatives get cloned at scale.

Seasoned UA and marketing consultant Matej Lancaric shares his journey to solopreneurship, client management tips, and leveraging AI tools. He discusses balancing work, creativity, and family life, emphasizing genuine passion and unique goal-setting approaches. The podcast provides valuable advice for aspiring and veteran consultants on growing professionally, networking, and content creation.

Matej Lancaric, a User Acquisition and Creatives Consultant, breaks down the fundamentals of mobile user acquisition. He highlights key metrics and essential terms crucial for marketers. Topics include the significance of data integrity and the challenges posed by privacy changes. Matej also discusses the interplay between creativity and paid, owned, and earned media. Plus, there are insights on how AI is reshaping marketing strategies, all served in a fun, relaxed vibe reminiscent of a 4 a.m. conference chat.

Exploring the success and mechanics of Last War, discussing challenging boss battles and advanced gameplay. Highlighting the incorporation of hypercasual elements, building community, and revenue strategies. Delving into the onboarding process, connectivity between games, and factors contributing to Last War's success. Analyzing company's advertising expenditure and growth trajectory, and exploring a new 4X game with UA integration.

UA trends, TikTok, and power user communities discussed in crossover episode. Matej shares thoughts on blockchain games, favorite UA hacks, and importance of budget for experiments. Web3 integration and advertising experimentation post IDFA changes also explored.

Exploring the success and mechanics of Twisted Tangle, analyzing monetization strategies and ad placements, delving into the revenue estimates and downloads by country, discussing iOS vs Android, retention rates, creative concepts, UA campaigns, and overall insights on mobile gaming industry

Explore the unique gameplay and mechanics of Top Heroes, including building, quests, and soldier mechanics. Delve into game revenue analysis, guilds, boss battles, and monetization strategies. Tease for the next episode and the importance of smooth onboarding experience in games.

Matej Lancaric, prominent role in UA in Games, shares his journey as a solopreneur in the gaming industry. Topics include transition to solopreneurship, the power of authenticity, challenges of going solo, the importance of being yourself, evolution of content creation, and the role of happiness and authenticity in personal branding.

Joseph Kim, Matej Lancaric, and Summer Liu explore the profitability of Monopoly Go and the lack of a widely accepted definition in the industry. They discuss data analysis, marketing strategies, and the impact of scaling up advertising spend. The conversation highlights the challenges of defining and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.