Marilois Snowman
CEO and founding partner of Mediastruction, a data-led media planning and buying agency. Expert in media planning, buying, and measurement for mid-size brands.
Best podcasts with Marilois Snowman
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Feb 24, 2026 • 21min
Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction
Marilois Snowman, founder and CEO of Mediastruction who builds measurement and media solutions for mid-market brands. She discusses mid-market measurement gaps and media mix modeling. She explores the balance of CTV and linear TV. She covers AI in marketing analytics and shifting consumer discovery that affects SEO and web traffic.
Mar 4, 2025 • 49min
What It Means To Measure 'True ROI'
Marilois Snowman, CEO and founding partner of Mediastruction, shares her expertise in media planning and buying for mid-size brands. She discusses how AI is revolutionizing media buying and the ongoing challenges of measuring true ROI. Marilois reflects on the journey of building an innovative agency while navigating the complexities of data privacy. The conversation also touches on the dark side of digital advertising, emphasizing the need for ethical practices and quality over quantity in media strategies.
