AdTechGod Pod Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction
Feb 24, 2026
Marilois Snowman, founder and CEO of Mediastruction who builds measurement and media solutions for mid-market brands. She discusses mid-market measurement gaps and media mix modeling. She explores the balance of CTV and linear TV. She covers AI in marketing analytics and shifting consumer discovery that affects SEO and web traffic.
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How MediaStruction Began From An Agency Venture
- Marilois founded MediaStruction after running a mid-market focused venture inside a large independent media agency that later dissolved.
- She kept the mid-market model, built an agency geared for mid-market from the ground up, and continued when the parent agency didn't make it.
MMM Accessibility Changed Mid-Market Measurement
- Mid-market brands lack the language and frameworks for media mix modeling despite needing to measure offline and online media impact.
- Cloud computing and accessible machine learning now let agencies build advanced attribution for mid-sized regional brands like auto dealers and banks.
Educate And Assign A Data Point Person For MMM
- Do educate mid-market clients about how MMM algorithms work and involve a dedicated internal point person to manage data collection and cleaning.
- Curate and customize existing models rather than rely on off-the-shelf black boxes to get accurate, fast optimization.