Marcus Blunt
Co-founder of Heidi, the ski package holiday firm, with a technical and product-focused background who co-created the company after building data-led tools to design tailored ski trips.
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Feb 19, 2026 • 37min
Bonus: How we turned start-up Heidi into one of the biggest ski holiday firms
Meet Alexander Blunt, travel-industry co-founder who led commercial and operations, and Marcus Blunt, product-minded co-founder who built data-led trip tools. They talk about turning a spreadsheet frustration into a tech-led, tailor-made ski holiday business. Hear how they tested ideas, survived COVID, rebranded, scaled with marketing and unit economics, and expanded into new seasons and resorts.
