Lorenzo Bizzi
Business strategy professor at California State University (Fullerton) and academic guest offering research-backed perspectives on prospecting, networks, and familiarity in sales.
Best podcasts with Lorenzo Bizzi
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Oct 3, 2025 • 29min
The Science Behind Closing More Deals | Lorenzo Bizzi - 1938
Lorenzo Bizzi, a researcher and author, spent four years diving into the science of sales, challenging common myths in his book, Myth vs Science of Selling. He discusses how data-driven research can significantly enhance sales outcomes. Lorenzo reveals that organization trumps likability in B2B sales, emphasizes the importance of helping buyers diagnose their problems, and clarifies when excitement can genuinely drive sales versus when it falls flat. Balance in customer orientation is key, as is focusing on long-term mindset growth for sustainable success.
Apr 2, 2026 • 57min
Stop Random Acts of LinkedIn: Fast vs Slow Prospecting with Brynne Tillman
Brynne Tillman, founder of Social Sales Link and LinkedIn sales trainer, and Dr. Lorenzo Bizzi, business strategy professor with research on networks, discuss practical LinkedIn prospecting. They compare fast vs slow prospecting. They cover profile, messaging, network curation, time-blocking, Sales Navigator tactics, common LinkedIn mistakes, and why familiarity fuels outreach.
