Landon French
President and CEO of Moto Canada, representing the motorcycle and powersports industry and discussing market trends, tariffs, tourism impacts, and participation statistics in Canada.
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Feb 21, 2026 • 19min
Weekend Listen: Is Canada's motorcycle market impacted by Trump's trade war?
Landon French, President and CEO of Moto Canada, represents the motorcycle and powersports industry. He discusses whether tariffs have hit bikes and parts, how integrated supply chains and tariff uncertainty affect sourcing, and how tourism and insurance shape riding and participation. New trends include adventure/gravel touring, growth in ATVs and side-by-sides, and the rise of electric two-wheel options.
