The Big Story Weekend Listen: Is Canada's motorcycle market impacted by Trump's trade war?
Feb 21, 2026
Landon French, President and CEO of Moto Canada, represents the motorcycle and powersports industry. He discusses whether tariffs have hit bikes and parts, how integrated supply chains and tariff uncertainty affect sourcing, and how tourism and insurance shape riding and participation. New trends include adventure/gravel touring, growth in ATVs and side-by-sides, and the rise of electric two-wheel options.
AI Snips
Chapters
Transcript
Episode notes
Try Before You Buy At The Show
- Visit the Motorcycle and Power Sports Show to test-ride models and learn from qualified instructors before buying.
- Use spring training courses and riding schools to gain skills once the season starts.
Trade Friction Shook Then Stabilized Sales
- Canada's motorcycle market felt the US trade disruptions but recovered by year-end with sales returning to normal levels.
- Tariffs, steel/aluminum costs and the pending US Supreme Court decision on tariffs remain key risks for pricing and supply.
Riding Culture Outnumbers New Sales
- Canada has about 2.1 million licensed riders but sells only ~62–66,000 new motorcycles annually.
- The installed rider base drives a larger tourism and aftermarket economy beyond new sales.