Kristin Fracchia

Kristin Fracchia, Head of Marketing at Gamma, shares her expertise in AI marketing, outlining a framework that has propelled Gamma to a $2.1B valuation. She explains the four levels of AI marketing mastery, from basic prompting to advanced automation. Kristin emphasizes using AI as a brainstorming partner, offering practical tips on data analysis and custom workflows. With insights on building marketing playbooks and the importance of supporting women in tech, this chat is a goldmine for marketers eager to leverage AI effectively.

Kristin Fracchia, Head of Marketing at Gamma and product/workflow expert, shows how AI turns calls, research, and data into polished visual decks. She demos automating sales follow-ups from transcripts, remixing decks for events, ingesting Slack and HubSpot data for persona and prep decks, and creating animated multimodal slides with modern image models.

Kristin Fracchia, Head of Marketing at Gamma who built brand-conscious campaigns that scaled to millions, walks through audacious launch tactics. She breaks down the Twist framework, staging viral stunts with influencers and celebrities, and pragmatic PR moves like landing big exclusives. Expect sharp takes on distribution, attribution, and making tiny teams punch above their weight.