Marketing Against The Grain This AI Workflow Turns Every Sales Call Into a Custom Deck
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Feb 5, 2026 
Kristin Fracchia, Head of Marketing at Gamma and product/workflow expert, shows how AI turns calls, research, and data into polished visual decks. She demos automating sales follow-ups from transcripts, remixing decks for events, ingesting Slack and HubSpot data for persona and prep decks, and creating animated multimodal slides with modern image models.
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Slides Are Undervalued Visual Assets
- Slides are an underappreciated, high-leverage storytelling format that AI now makes dramatically easier to produce.
- Kristin shows one-shot remixing of last year’s deck into a new conference deck that’s ~80% done automatically.
Automate Sales Follow-Up Decks
- Automate sales follow-up decks by wiring call transcripts into Gamma via Zapier or Make.
- Send personalized, template-based decks to prospects instead of plain follow-up emails to increase engagement.
Enrich Transcripts Before Deck Generation
- Combine transcript input with a step that enriches or pattern-matches (Claude/OpenAI) to tailor messaging for that prospect type.
- Use CRM data (HubSpot) plus transcript history to craft decks that match known winning selling points.