Kevin Barber
Head of Growth at Lean Labs, focused on building AI-powered systems and processes to improve marketing productivity and scale growth teams.
Best podcasts with Kevin Barber
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Oct 7, 2025 • 28min
AI as Your Digital Growth Team: Building a Repeatable Growth Machine
Kevin Barber, Head of Growth at Lean Labs, builds AI systems to boost marketing productivity. He breaks down practical AI adoption: automate disliked, repeatable tasks to free teams. He covers automating SERP analysis and outlines, generating email and social drafts, onboarding AI like a new hire, and measuring ROI by time saved and adoption.
Dec 2, 2025 • 29min
How We Took AI From “Helpful” to “Game-Changing”
Kevin Barber, Head of Growth at Lean Labs and an AI expert, dives into transforming AI from a helpful tool to a game-changer in B2B SaaS marketing. He emphasizes that success lies in data quality and context, not just prompts. Barber introduces context engineering and the importance of unified data sources to enhance AI outputs. He also shares the Four F's—facts, feelings, frame, and flavor—for effective branding and how feedback loops can refine AI performance. This discussion is a goldmine for AI builders seeking efficiency and competitive advantage.
