Repeatable Growth AI as Your Digital Growth Team: Building a Repeatable Growth Machine
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Oct 7, 2025 
Kevin Barber, Head of Growth at Lean Labs, builds AI systems to boost marketing productivity. He breaks down practical AI adoption: automate disliked, repeatable tasks to free teams. He covers automating SERP analysis and outlines, generating email and social drafts, onboarding AI like a new hire, and measuring ROI by time saved and adoption.
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Start With Unsexy Tasks
- Do pick an unsexy, repetitive task your team hates and let AI handle drafts or research for it.
- This frees humans for higher-value work and boosts team buy-in for AI adoption.
Automate SERP Analysis First
- Do automate SERP analysis to generate outlines and page formats before writing.
- Use AI to scrape top results, H1s/H2s, and backlinks to decide whether to write the article.
Improve Existing Email Assets
- Do audit top and worst-performing emails and feed examples to AI to rewrite your sequences.
- Prioritize improving existing automated workflows rather than building new ones from scratch.