
Josh Selig
12-time Emmy Award winning television producer, director, and writer known for work on Sesame Street and founder of China Bridge Content; specializes in preschool storytelling, international co-productions, and building cultural bridges through children’s media.
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Jan 20, 2026 • 54min
An Emmy Award winning animator on working with China
Josh Selig, a 12-time Emmy-winning producer behind Sesame Street and Little Airplane, now builds US–China media collaborations. He discusses founding China Bridge Content, training writers in Shanghai, crafting universal preschool storytelling, co-producing with Chinese studios, and why cultural empathy and pragmatic engagement matter in kids’ media.


