The Bridge to China An Emmy Award winning animator on working with China
10 snips
Jan 20, 2026 Josh Selig, a 12-time Emmy-winning producer behind Sesame Street and Little Airplane, now builds US–China media collaborations. He discusses founding China Bridge Content, training writers in Shanghai, crafting universal preschool storytelling, co-producing with Chinese studios, and why cultural empathy and pragmatic engagement matter in kids’ media.
AI Snips
Chapters
Transcript
Episode notes
Build Practical Bridges For Co‑Production
- China Bridge Content helps Western and Chinese creators navigate co-productions and cultural differences.
- Josh Selig founded it to build practical bridges for collaboration between the West and China.
Israel‑Palestine Co‑Production Experience
- Josh lived in Jerusalem a year to produce the Israeli‑Palestinian Sesame Street co‑production.
- He helped create an area where Palestinian and Israeli puppets met and shared everyday topics like hummus.
Integrate Curriculum From Day One
- Pair creative ideas with early‑childhood curriculum experts from the start.
- Let curriculum goals (like teamwork) shape characters, songs, and episode design.