Jono Santamaria
Melbourne-based digital marketer and owner of Nina's Laundrette who bought and grew a self-service laundromat, applying marketing and operational improvements to multiply revenue.
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May 7, 2026 • 1h 4min
I Bought a Side Hustle and Tripled Revenue in 1 Year (Greatest Hits)
Jono Santamaria, Melbourne digital marketer and owner of Nina’s Laundrette, bought a self-service laundromat and scaled it while keeping a full-time job. He talks about finding and vetting the right business. He explains quick wins like cashless payments, local SEO and paid ads, plus adding commercial accounts and making the operation dummy-proof.
