The Side Hustle Show I Bought a Side Hustle and Tripled Revenue in 1 Year (Greatest Hits)
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May 7, 2026 
Jono Santamaria, Melbourne digital marketer and owner of Nina’s Laundrette, bought a self-service laundromat and scaled it while keeping a full-time job. He talks about finding and vetting the right business. He explains quick wins like cashless payments, local SEO and paid ads, plus adding commercial accounts and making the operation dummy-proof.
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Buying Cashflow Beats Starting From Scratch
- Buying an existing business can be faster path to cashflow than starting from zero.
- Jono bought Nina's for AUD 83,000 with a bank loan and $20k equity, then invested improvements paid from business cashflow.
Install Cashless Payments Immediately
- Do modernize payment options to remove friction; install cashless tap-to-pay kiosks.
- After installing PayPass during due diligence, card payments drove immediate uptake and eased customer experience.
Use Cameras And QR Support For Remote Service
- Do add remote support systems so customers get help without staff onsite.
- Jono installed cameras with speakers and QR codes linking to a form that alerts him by email so he can troubleshoot or refund remotely.