Jono Alderson
SEO consultant and web performance expert focused on semantic HTML, accessibility, and optimizing what gets shipped to browsers to improve user experience and business outcomes.
Top 3 podcasts with Jono Alderson
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Jan 7, 2026 • 42min
213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono Alderson
Jono Alderson, a Technical SEO specialist known for his insights on content strategy and AI-driven web discovery, discusses the end of traditional digital marketing. He reveals that most websites are now 'zombies' with outdated content that AI finds worthless. Jono emphasizes the need for 'Upstream Engineering,' focusing on reputation and clarity instead of mere optimization. He warns against manipulative marketing tactics that AI filters out and explains why brands must adapt to a new landscape where identity is derived from various online signals.
Feb 6, 2026 • 60min
Jono Alderson on Why He Hates JavaScript Only Sites and Loves Technical SEO & AI
Jono Alderson, technical SEO consultant and WordPress developer known for work at Yoast, discusses web standards, performance, and accessibility. He explains why JavaScript-only sites often fail and contrasts server-rendered WordPress with headless approaches. They explore AI as a tooling extension, caching, edge strategies, and practical fixes like responsive image handling.
Oct 8, 2025 • 27min
Semantic HTML still matters with Jono Alderson
Jono Alderson, an SEO consultant and web performance expert, delves into why semantic HTML should still be a priority today. He highlights how proper markup enhances accessibility and site performance while addressing the pitfalls of 'div soup.' Jono discusses the significance of template-centric design and its impact on user experience. He also examines structured data's evolving role, the implications of lazy rendering, and how thoughtful markup can boost discoverability in the age of LLMs. A treasure trove of insights for web developers!
