Jonathan Ward

Jonathan Ward, the visionary behind ICON, shares his passion for crafting unique automobiles. He discusses the art of blending classic aesthetics with modern performance, highlighting innovative resto mods and their emotional resonance. The conversation covers the challenges of electric vehicle technology and the creative use of sustainable materials in design. Ward also reflects on the intertwining of business challenges with personal values, emphasizing the joy found in craftsmanship and the importance of a strong community in the automotive world.