The Joe Rogan Experience #1443 - Jonathan Ward
Mar 18, 2020
Jonathan Ward, the visionary behind ICON, shares his passion for crafting unique automobiles. He discusses the art of blending classic aesthetics with modern performance, highlighting innovative resto mods and their emotional resonance. The conversation covers the challenges of electric vehicle technology and the creative use of sustainable materials in design. Ward also reflects on the intertwining of business challenges with personal values, emphasizing the joy found in craftsmanship and the importance of a strong community in the automotive world.
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Handmade Leather Jacket
- Jonathan Ward, owner of ICON, made his own leather jacket.
- He wore it on the Joe Rogan Experience podcast.
Derelict Cars
- Joe Rogan admires Ward's "derelict" car builds, preserving the car's patina.
- Ward explains that driving vintage cars can be unpleasant.
Caprice Classic Build
- Ward built a "shit show" Caprice Classic, an overbuilt 90s car.
- The client, whose brother died in a plane crash, wanted a low-key car.