Jonathan Baker
Senior Insight Lead at Hampshire County Council with a background in social and consumer insight who specialises in behavioural science and applying it across council practice.
Best podcasts with Jonathan Baker
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Jan 21, 2026 • 23min
E85 - Embedding Behavioural Science in Your Organisation - Local Learning
Jo (Johanna Jefferies), public health consultant who embeds behavioural science into local services, and Jonathan Baker, senior insight lead specialising in social and consumer insight. They recount redesigning training for real-world use. They explain why follow-up support, simplicity, and designing for desired behaviours matter. They challenge the myth that training alone creates lasting change.
