
John Conway
Chief Operating Officer at Redwood Services and former contractor and Nexstar coach with decades of experience in HVAC and home services; shares strategies for de-seasonalizing businesses, building membership programs, and developing people and operations.
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Jan 20, 2026 • 30min
De-Seasonalizing Your Business for Stability and Profit
John Conway, COO at Redwood Services and former contractor and Nexstar coach, shares practical ways to steady revenue year-round. He discusses adding complementary trades like plumbing, timing and boosting marketing during shoulder months, tracking aged equipment for upsells, and the 350:1 KPI for membership health. He also covers using slow periods for training to improve retention and operations.


