Toolbox for the Trades De-Seasonalizing Your Business for Stability and Profit
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Jan 20, 2026 John Conway, COO at Redwood Services and former contractor and Nexstar coach, shares practical ways to steady revenue year-round. He discusses adding complementary trades like plumbing, timing and boosting marketing during shoulder months, tracking aged equipment for upsells, and the 350:1 KPI for membership health. He also covers using slow periods for training to improve retention and operations.
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From Dad's One-Truck Business
- John entered the trades working with his father's one-truck HVAC business and ran ductwork to escape attic work.
- He bought the business in 1998 and sold it in 2010, which launched his coaching career.
Partner, Don't Dictate
- Redwood partners with entrepreneurs instead of imposing top-down changes and keeps founders in control.
- They provide hands-on coaching and are building a training arm for technicians and call centers.
Seasonalize Marketing Spend
- Seasonalize your marketing spend so you invest more during slow shoulder months and less in peak months.
- Prepare campaigns months ahead and allocate higher monthly percentages in non-peak periods to drive demand.