Joe Roos

Chief Investment Officer at Zitten Family Office focused on diversified family office investing and increasing exposure to the sports ecosystem through LP allocations, co-investments, and direct opportunities.

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Mar 12, 2026 • 44min

Family Offices and the Business of Sports: Investing in a Rapidly Evolving Asset Class

Andrew Hutcheson, SVP at Wedbush advising family offices on sports and tech-enabled plays. Joe Roos, CIO at Zitten Family Office expanding allocations into the sports ecosystem. Tom Conaghan, veteran sports transactional lawyer at McDermott. They discuss why institutional capital flooded sports, minority stakes and new liquidity models, valuation and diligence quirks for teams, and tech-driven fan engagement and adjacencies like arenas and media.

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