The Mack Podcast Family Offices and the Business of Sports: Investing in a Rapidly Evolving Asset Class
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Mar 12, 2026 Andrew Hutcheson, SVP at Wedbush advising family offices on sports and tech-enabled plays. Joe Roos, CIO at Zitten Family Office expanding allocations into the sports ecosystem. Tom Conaghan, veteran sports transactional lawyer at McDermott. They discuss why institutional capital flooded sports, minority stakes and new liquidity models, valuation and diligence quirks for teams, and tech-driven fan engagement and adjacencies like arenas and media.
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Money Will Flow To Emerging Sports For Better Entry
- Rising valuations will push some investors toward emerging sports where entry costs are lower and control is easier to obtain.
- Soccer, F1, pickleball and lacrosse are examples where attention and monetization could flow next.
Decide If You Want The Public Spotlight
- Ask whether your family wants the public profile that comes with team ownership before buying in; owning a team brings community scrutiny and visibility.
- If privacy matters, consider less public sports assets or passive fund allocations.
Do Local Culture Diligence For Overseas Clubs
- Do deep cultural and league due diligence for overseas clubs: understand 100+ year histories, fan intensity, and local governance before buying majority stakes.
- Partner with trusted local owners when you lack regional knowledge.