Jessica Serrano
CMO at Bagel Brands with a long career in restaurant marketing (Taco Bell, Burger King, Dig Inn), experienced in applying consumer marketing, catering/B2B strategies, and AI to restaurant growth.
Best podcasts with Jessica Serrano
Ranked by the Snipd community
11 snips
Mar 2, 2026 • 53min
What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)
Jessica Serrano, CMO at Bagel Brands with deep restaurant marketing experience, shares cross‑industry lessons. She explores how COVID reshaped Dig Inn into e‑commerce. She explains the economics of catering vs. walk‑ins and building B2B catering motions with personas. She discusses using AI for rapid testing, switching to Claude, and balancing long‑term brand building with immediate sales.
Feb 12, 2025 • 27min
310 - How Food Brands Create Menu Hits with Jessica Serrano, CMO at Dig
Jessica Serrano, CMO at Dig, shares her insights on crafting menu hits at the popular fast-casual restaurant. She emphasizes the importance of consumer feedback and seasonal ingredients in menu innovation. Jessica dives into effective marketing strategies for transforming hesitant customers into veggie lovers, highlighting the role of protein-driven advertising. The conversation also explores how AI could streamline personalization in food selection while maintaining the essential human touch in cooking. Discover the underrated items on Dig's menu that you might have missed!
