Jeff Sass

In this engaging discussion, Jeff Sass, Vice President of Marketing at Hendrickson, shares insights from his leadership role in this prominent manufacturer of heavy-duty suspensions. He delves into Hendrickson's 'Beyond Suspensions' strategy, emphasizing the importance of U.S. manufacturing and the benefits of local sourcing. Sass tackles the myth that aftermarket sales thrive during downturns, and how downturns can actually present unique opportunities for growth and capacity building. He also reflects on the lasting legacy of its innovative products.