The Fleet Lead Hendrickson's 'Beyond Suspensions' strategy
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Dec 2, 2025 
In this engaging discussion, Jeff Sass, Vice President of Marketing at Hendrickson, shares insights from his leadership role in this prominent manufacturer of heavy-duty suspensions. He delves into Hendrickson's 'Beyond Suspensions' strategy, emphasizing the importance of U.S. manufacturing and the benefits of local sourcing. Sass tackles the myth that aftermarket sales thrive during downturns, and how downturns can actually present unique opportunities for growth and capacity building. He also reflects on the lasting legacy of its innovative products.
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Automate To Boost Quality And Speed
- Invest in automation to improve quality and throughput.
- Jeff Sass highlights automation made the tire inflation line three times faster than manual work.
A Century Of The Walking Beam
- The walking beam suspension patent hits 100 years next year and still influences Hendrickson's flagship products.
- Jeff Sass says the Hall Max EX remains a walking beam with many modern improvements.
Suspensions Protect Cargo And Electronics
- Suspensions protect cargo and increasingly protect electronics and batteries from road inputs.
- Jeff Sass links better suspension damping to longer lifespan for onboard electronics.