Jeff Hardison
VP / head of product marketing with deep experience building and managing product marketing teams at PLG and enterprise-focused SaaS companies, formerly head of product marketing at Calendly and currently at Sanity; shares tactical frameworks for structuring teams, launches, positioning, and hiring.
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Mar 5, 2026 • 59min
How to Build a Product Marketing Motion That Works (with Jeff Hardison)
Jeff Hardison, VP of Product Marketing at Sanity and former Calendly lead, builds high-performing PMM teams. He talks about structuring groups for both PLG and enterprise, hiring specialists over generalists, running launches that rally the company, and measuring a function that touches every team. Short, tactical frameworks and two revealing interview questions make the conversation practical and punchy.
