Jeff Bak
President and CEO of Imagine360, focused on alternative employer health plan models and reference-based pricing to improve affordability and member experience.
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Mar 2, 2026 • 13min
Rethinking Employer Health Plans for Affordability with Jeff Bak
Jeff Bak, President and CEO of Imagine360, champions alternative employer health plan models and reference-based pricing to make group care more affordable. He discusses narrowing networks and building provider trust. He explains dual-option plans, guaranteed savings through integrated services, and correcting broker misconceptions about RBP.
