Jay McKenna
Supporters' representative and campaigner involved with supporters' board discussions; provides analysis on ticket pricing, supporter engagement and the Stop Exploiting Loyalty campaign.
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Mar 27, 2026 • 37min
Liverpool's Ticket Price Increase: TAW Unwrapped
Gareth Roberts, Spirit of Shankly campaigner fighting ticket hikes and supporter rights. Jay McKenna, supporters' board representative focused on pricing and engagement. They debate the new ticket increase, the Stop Exploiting Loyalty campaign, long-term CPI commitments, impacts on match-going fans and the club-fan disconnect. Tensions over who decides pricing and risks to Anfield culture are highlighted.
