The Anfield Wrap Liverpool's Ticket Price Increase: TAW Unwrapped
Mar 27, 2026
Gareth Roberts, Spirit of Shankly campaigner fighting ticket hikes and supporter rights. Jay McKenna, supporters' board representative focused on pricing and engagement. They debate the new ticket increase, the Stop Exploiting Loyalty campaign, long-term CPI commitments, impacts on match-going fans and the club-fan disconnect. Tensions over who decides pricing and risks to Anfield culture are highlighted.
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Avoid Normalising Multi Year Increases
- Stop Exploiting Loyalty urges clubs to consider the cumulative costs fans face and avoid normalising annual rises.
- Gareth Roberts argues multi-year inflation caps end the conversation and risk making campaigns like Stop Exploiting Loyalty redundant.
Small Rises Compound Into Tipping Points
- Small headline rises now can compound into significant increases over time.
- Gareth projects a potential ~13% increase over three years if inflation trends continue, risking a £1,000 season ticket tipping point.
Matchday Frustrations Erode Goodwill
- Phil Blundell recounts how matchday queues, poor football and rising costs erode fan goodwill.
- He notes fans face higher travel, food, kit and TV costs alongside ticket rises, reducing overall matchday value.