Jamie Domenici

Chief Marketing Officer at Klaviyo with extensive experience across marketing operations, product marketing and brand repositioning; known for using data-driven strategy, experimentation, and building transparent team rhythms.

Best podcasts with Jamie Domenici

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Dec 18, 2025 • 58min

How to build a data-driven marketing strategy

Jamie Domenici, CMO at Klaviyo, brings a wealth of experience in data-driven marketing and team dynamics. She discusses how to align marketing strategies with company goals to avoid becoming spreadsheet-obsessed. Jamie emphasizes the importance of storytelling, adapting to always-on momentum alongside major launches, and the power of experimentation. She shares insights on navigating gut instincts versus data, avoiding common strategic pitfalls, and fostering a culture where failure is embraced as part of the learning process.

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