

Ian de Jongh
CEO of Bulletproof and dental marketing expert who presents data-driven frameworks for patient acquisition and the six core pillars that influence how patients choose a dental practice.
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Apr 3, 2026 • 37min
What Makes a New Patient Choose You? (Part 1)
Ian de Jongh, CEO of Bulletproof and dental marketing expert, shares his six-pillar framework for attracting patients. He breaks down why reputation and online reviews dominate decision-making. He covers financial transparency, convenience, scheduling trade-offs, and tactics for generating reviews. Practical, data-driven marketing strategies are highlighted in concise, real-world terms.


