Bulletproof Dental Practice What Makes a New Patient Choose You? (Part 1)
Apr 3, 2026
Ian de Jongh, CEO of Bulletproof and dental marketing expert, shares his six-pillar framework for attracting patients. He breaks down why reputation and online reviews dominate decision-making. He covers financial transparency, convenience, scheduling trade-offs, and tactics for generating reviews. Practical, data-driven marketing strategies are highlighted in concise, real-world terms.
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Marketing By First Principles
- Dental marketing becomes simple when reduced to first principles about what buyers care about.
- Ian argues six core pillars capture patient decision psychology so practices stop chasing every tactic and focus on what matters.
Prioritize Online Reputation First
- Prioritize online reputation because 56% of patients won't consider a dentist under four stars.
- Focus on collecting frequent reviews and aim to exceed 100 Google reviews to improve trust and local ranking.
Create A Daily Review System
- Implement a systematic review process that gets at least three reviews per week and automates follow-up.
- Combine personal asks (staff asking before sending a link) with automation to dramatically increase conversion.