Hunter Harrelson
Founder of Beachball Properties, a Gulf Coast vacation rental management company; grew the business from ~20 to 350+ properties and leads local marketing, operations scaling, and industry advocacy in Alabama.
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Mar 6, 2026 • 41min
Growing to 350 Properties and Fighting with Airbnb
Hunter Harrelson, founder of Beachball Properties and builder of a 350+ door Gulf Coast vacation rental brand. He discusses bootstrapped growth from 20 to 350+ properties and why local branding and a COVID-era refund decision fueled trust. Hunter also covers recurring scaling pain points every ~50 doors and their internal AI tool, Beach Bot, plus fights over Airbnb’s merchant-of-record rules and Alabama law.
