Henrik Werdelin

Henrik Werdelin, co-founder of BarkBox and Prehype, discusses his ambitious goal of launching a million $1M businesses using AI. He introduces the concept of portfolio entrepreneurship, emphasizing the power of multiple ventures focusing on shared customers. Henrik explains how AI democratizes entrepreneurship, lowers barriers, and enhances relationship capital among products. He explores the role of self-awareness in choosing customers and shares insights on parenting, AI’s impact on kids, and the optimism surrounding technology's future.

Jess and Brit take the reins on this week's More or Less — and they're not exactly missing their husbands. They're joined by Henrik Werdelin (Audos), who's building a platform that takes solo founders from zero to funded company using AI agents, and Ben Broca (Polsia), a literal one-human, zero-employee founder who argues AGI is already here. What follows is a sharp, funny debate about whether solo "donkeycorns" are the future of entrepreneurship, where AI actually hits its limits, and why defensibility in an AI world might come down to the most analog thing of all — knowing yourself and the humans you serve.Chapters:1:05 — Britt & Jess take over More or Less3:15 — Meet Henrik Werdelin (Audos) & Ben Broca (Polsia)5:00 — The Donkeycorn Era: Solo founders making millions with AI8:15 — "AGI Is Here" — Ben's case for one founder, zero employees10:30 — Jess vs. Ben: "My Claude can't remember" / "Skill issue"17:00 — When AI suggested fecal transplant businesses (Henrik's wild early experiments)19:00 — Relationship Capital: The real moat in an AI world23:00 — Building an economy, not a tool — Ben's vision for Polsia25:30 — Will AI democratize opportunity or just commoditize it?32:00 — Bot Etiquette: When your AI emails psychics on your behalf40:00 — The Sora Shutdown: "It's all just electricity"42:30 — Is speed the only moat? Anthropic vs. OpenAI46:30 — The Brain Gym: Why knowing yourself matters more than ever52:00 — Wrap: SpaceX IPO, Aura IPO, and "Me, My Customer, and AI"We’re also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/x5ybaEqOEsUConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Henrik Werdelin, an entrepreneur and co-founder of BarkBox, explores how AI is reshaping entrepreneurship. He argues that the future relies on intimacy and understanding customers over mere scale. They discuss AI's ability to lower barriers, fostering a new neighborhood economy of deeply connected businesses. Henrik raises concerns about the saturation of content driven by AI, emphasizing the need for originality and human connection. Their insights suggest that in this evolving landscape, pursuing 'interestingness' might outshine traditional measures of success.