AI & I Building AI Agents to Launch a Million Businesses
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Nov 12, 2025 
Henrik Werdelin, co-founder of BarkBox and Prehype, discusses his ambitious goal of launching a million $1M businesses using AI. He introduces the concept of portfolio entrepreneurship, emphasizing the power of multiple ventures focusing on shared customers. Henrik explains how AI democratizes entrepreneurship, lowers barriers, and enhances relationship capital among products. He explores the role of self-awareness in choosing customers and shares insights on parenting, AI’s impact on kids, and the optimism surrounding technology's future.
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Begin With Who You Serve
- Start with whom you want to serve for the next decade, not with an idea or tech.
- Durable permission to serve defines what adjacent products you can authentically offer.
Earn The Right To Run A Portfolio
- Add enough clear value to every project so partners keep you involved.
- Contribute tangibly early and often to justify a multi-project portfolio role.
Agents Need New Product Grammar
- Agentic businesses are early and require inventing many UX and product norms.
- Small design choices (bot names, persona, branding) change customer trust and adoption.
