Gillian Hinkle
Senior Director of Growth & Digital Marketing for Heroku at Salesforce with extensive experience in enterprise growth strategy, digital operations, and deploying data and AI across marketing and revenue workflows.
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Feb 3, 2026 • 30min
Fixing Shadow AI and Tool Sprawl in Enterprise Marketing - with Gillian Hinkle of Salesforce
Gillian Hinkle, Senior Director of Growth & Digital Marketing for Heroku at Salesforce, brings enterprise growth and data-driven AI experience. She breaks down tool creep and how to pick the right projects. She clarifies automation versus generative and agentic systems. She stresses human-in-the-loop design, tighter data governance, and starting with narrow, high-impact marketing workflows like lead qualification and handoffs.
