Gerda Thomas
CRO and qualitative research practitioner from Koalatative who contributes expertise on conversion optimization, experimentation, and customer research; appears as a regular contributor in this episode answering community questions.
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Feb 14, 2026 • 35min
S6E3 - AI Skeptics, CRO Burnout, and Toxic Bosses. Oh my
Gerda Thomas, CRO and qualitative researcher at Koalatative, brings sharp conversion optimization and customer research wisdom. She tackles AI skepticism and how optimizers adapt. She discusses using CRO for good and measuring ROI. She shares tactics for dealing with micromanagement and how to get clients to hear qual and quant. Short, practical, and candid conversation.
