Georges Kern
CEO of Breitling, a luxury watch company. He discussed the outlook on luxury watch demand in China and the US.
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Oct 31, 2024 • 8min
Breitling CEO Georges Kern Talks The China Luxury Market
Georges Kern, CEO of Breitling, shares insights on the luxury watch industry's outlook, particularly in China and the U.S. He discusses the acquisition of Universal Genève and the strategic plans for high-end timepieces by 2026. Kern highlights the need for brands to adapt to shifting consumer behaviors amid declining demand and varying market performances. He also addresses geopolitical impacts on consumer trends and expresses optimism about sales recovery in key markets like the U.S. and UK.
Apr 22, 2024 • 8min
Breitling CEO Talks Luxury Watches
Breitling CEO Georges Kern discusses luxury watch market trends, strategies for growth in China, India, and the US, and the impact of online information on purchases. They explore the decline in exports and the launch of a new watch line amidst global tensions.
