Breitling CEO Georges Kern Talks The China Luxury Market

Georges Kern, CEO of Breitling, shares insights on the luxury watch industry's outlook, particularly in China and the U.S. He discusses the acquisition of Universal Genève and the strategic plans for high-end timepieces by 2026. Kern highlights the need for brands to adapt to shifting consumer behaviors amid declining demand and varying market performances. He also addresses geopolitical impacts on consumer trends and expresses optimism about sales recovery in key markets like the U.S. and UK.