Erin Griffith
Reporter at The New York Times focused on technology and business, providing reporting and analysis on how companies adapt to AI-driven search and advertising.
Best podcasts with Erin Griffith
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Mar 4, 2026 • 8min
Brands are racing to show up in AI search
Erin Griffith, a New York Times technology and business reporter, breaks down how brands are racing to appear in AI-powered search. She explores what companies must provide AIs to be found. She covers startups and spending on AEO services. She discusses risks like low-quality AI content and wealthy brands shaping answers.
Mar 4, 2026 • 8min
Brands are racing to show up in AI search
Erin Griffith, New York Times tech and business reporter who covers AI and search. She breaks down answer engine optimization and how it differs from SEO. She digs into startups selling AEO services and what brands are spending. She discusses risks of AI-generated fluff and why companies want to teach AIs about their products.
