Emily Yang (pplpleasr)
Founder of Shibuya and artist/filmmaker known as pplpleasr, creator of the Emmy-winning crypto-native animated project White Rabbit that pioneered interactive, community-driven storytelling using NFTs and blockchain-based crowdfunding.
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Mar 13, 2026 • 11min
The Emmy Built on ETH: Emily Yang aka pplpleasr on the Future of Storytelling
Emily Yang (pplpleasr), founder of Shibuya and Emmy-winning artist/filmmaker, discusses permissionless creativity using crypto to fund and co-create stories. She explains White Rabbit’s NFT-based interactive model and how communities shape endings. Conversation covers turning viewers into participants, new capital formation for creators, and balancing community input with artistic vision.
