a16z crypto show The Emmy Built on ETH: Emily Yang aka pplpleasr on the Future of Storytelling
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Mar 13, 2026 Emily Yang (pplpleasr), founder of Shibuya and Emmy-winning artist/filmmaker, discusses permissionless creativity using crypto to fund and co-create stories. She explains White Rabbit’s NFT-based interactive model and how communities shape endings. Conversation covers turning viewers into participants, new capital formation for creators, and balancing community input with artistic vision.
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White Rabbit's NFT-Funded Interactive Origin
- White Rabbit began as an animated web series that integrated NFTs to let viewers choose alternate endings.
- Emily Yang launched it in 2022, raised funding via NFT purchases, and won an Emmy for outstanding innovation in emerging media.
Turning Viewers Into Co Creators With Tokens
- Crypto can turn audiences from passive viewers into active co-creators by tokenizing participation and outcomes.
- Shibuya used NFT staking to crowdsource story outcomes, making ownership of narrative direction both financial and creative.
Crypto Projects Can Achieve Mainstream Cultural Recognition
- Winning mainstream awards shows crypto-native projects can cross from niche to widely recognized cultural work.
- White Rabbit became the first crypto project to win an Emmy, signaling new production pathways outside traditional studios.
