Emily Oberg

Emily Oberg, founder of Sporty & Rich and lifestyle entrepreneur, talks brand operations and rebuilding after restructuring. She describes wellness routines and tools she actually uses. She shares plans for a new Los Angeles flagship with a cafe and fitness program, plus stories about retail, hiring, security, and the occasional luxury splurge.

Emily Oberg, the founder of Sporty & Rich, transformed her journey from Calgary to a streetwear mogul into a multi-million-dollar brand. She shares how her Instagram mood board evolved into a lifestyle empire, driven by community engagement and strategic pre-orders to manage rapid growth. Oberg discusses navigating uncertainties and the importance of risk in her entrepreneurial journey. Additionally, she explores blending luxury with accessible fashion and hints at her brand’s expansion into new territories like sexual wellness, reflecting on authenticity and personal fulfillment.

Emily Oberg, Founder of Sporty & Rich, discusses changing the definition of success and her plans to create a Sporty & Rich country club. They also touch on the evolution of streetwear, the power of strong imagery in building a brand, and the challenges of controlling reselling. They explore the brand's international appeal and its diverse following from hypebeasts to health enthusiasts. Additionally, they talk about creating a healthy and balanced cafe experience.