How Long Gone 905. - Emily Oberg
Feb 13, 2026
Emily Oberg, founder of Sporty & Rich and lifestyle entrepreneur, talks brand operations and rebuilding after restructuring. She describes wellness routines and tools she actually uses. She shares plans for a new Los Angeles flagship with a cafe and fitness program, plus stories about retail, hiring, security, and the occasional luxury splurge.
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When Design Work Demands Real Hardware
- Emily Oberg uses a Mac Studio because Adobe Illustrator files are extremely large and need serious computing power.
- She prefers a full desk setup (large screen, keyboard, mouse) for design work rather than a laptop on the road.
Protect Real Weekends
- Emily schedules true weekends and limits work-related phone use to rest better and mentally reset.
- She avoids emailing her team on weekends and keeps phone and selfie time intentionally low.
Product Ideas From Adjacent Manufacturing Networks
- Emily collaborated on a novelty mouth-lubricating spray as part of a sex-toy adjacent product line and leveraged manufacturing contacts.
- She sourced concepts from a major U.S. sex-toy manufacturer and tailored flavors like watermelon, peach, and pineapple.