Elizaveta Shutova
Head of marketing at Serbzilla with prior experience at SEMrush and BBC Toolkit, experienced in performance marketing and link-building strategy.
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Mar 4, 2026 • 52min
Safe Link Building in 2026
Bibi Raven, a pragmatic link builder who partners with vendors; Elizaveta Shutova, a performance marketer and link strategist; Lilit Ayvazyan, an outreach and growth specialist; Alexandra Tachalova, a digital PR and partnership pro; Amit Raj, an automation and AI-savvy linking expert. They discuss ethical, relevance-driven backlink tactics. They cover AI-assisted prospecting, marketplaces for placements, cross-team collaboration, and balancing traffic vs signal.
